USER EXPERIENCE DESIGNER
IN A WAITER'S SHOES.

USER EXPERIENCE DESIGNER IN A WAITER'S SHOES.

With a background in both UX/UI and hospitality, I bridge the gap between customers experience and restaurant operations, creating solutions that enhance both digital and physical experiences.

Solutions

Solutions

Available for work

Available for work

Skill set that shapes customer experience strategies for hospitality.

  • Personas

  • Web Design

  • Prototyping

  • Quest Journey Mapping

  • Information Architecture

  • Data Driven Appraoch

  • Experience Strategy

  • Personas

  • Web Design

  • Prototyping

  • Quest Journey Mapping

  • Information Architecture

  • Data Driven Appraoch

  • Experience Strategy

By embracing a customer-centric and data-driven approaches, we can tackle common restaurant challenges together.

By embracing a customer-centric and data-driven approaches, we can tackle common restaurant challenges together.

By embracing a customer centric and data driven approaches, we can tackle common restaurant challenges together.

By embracing a customer centric and data driven approaches, we can tackle common restaurant challenges together.

By embracing a customer centric and data driven approaches, we can tackle common restaurant challenges together.

Most common challenges in restaurants.

Over the past year, I’ve worked with more than 10 restaurants across Sydney to discover the common issues holding them back.

These challenges consistently appear across Sydney restaurants and directly affect guest satisfaction, staff efficiency, and business performance.

Most common challenges in restaurants.

These challenges consistently appear across Sydney restaurants and directly affect guest satisfaction, staff efficiency, and business performance.

Poor website presence

Social media attracts attention, it doesn’t provide the essential information guests seek before making a reservation. According to OpenTable, 81% of diners check a restaurant’s website before visiting, yet many restaurants lack a functional, conversion driven online presence. Establishing an authentic brand presence through your website is essential, because first impressions often start online.

Not functional menus
Non personalised service
Ineffective staff training
Bottelnecks in restraunt proceses
Poor website presence

Social media attracts attention, it doesn’t provide the essential information guests seek before making a reservation. According to OpenTable, 81% of diners check a restaurant’s website before visiting, yet many restaurants lack a functional, conversion driven online presence. Establishing an authentic brand presence through your website is essential, because first impressions often start online.

Not functional menus
Non personalised service
Ineffective staff training
Bottelnecks in restraunt proceses

Customer Experience Design solutions
to Solve Restaurant Challenges.

No two restaurants are the same. I adapt proven methods to your specific needs.

01

Personas

Personas enable a customer-centric approach by revealing guest behaviors, needs, and desires.

02

Web Design

Create authentic brand presence, enable data-driven decisions, amplify promotions by creating a functional website

03

Process mapping

Zoom out to enhance efficiency, reduce errors, and speed up service by eliminating bottlenecks and leveraging opportunities.

04

Menu Design

Increase sales and create decision making an enjoyable experience by creating a goals driven menu design.

05

POS Optimization

Many POS systems ignore usability, causing slow service and errors. I restructure content for smoother, faster, and more intuitive interactions.

06

Training Material

Develop and sustain staff knowledge to meet your venue’s standards with goal-oriented, structured, and multiformat training materials.

06

Training Material

Develop and sustain staff knowledge to meet your venue’s standards with goal-oriented, structured, and multiformat training materials.

05

POS Optimization

Many POS systems ignore usability, causing slow service and errors. I restructure content for smoother, faster, and more intuitive interactions.

Work Process.

It’s structured and built to work in fast-paced environments to test ideas quickly, without heavy commitment.

01

Research

  • Collect quantitative and qualitative data.

  • Understand customer behaviors and business context.

  • Identify patterns, needs, and opportunities.

02

Define

  • Synthesize research into clear insights.

  • Create user personas and journey maps.

  • Frame core problems and experience gaps.

02

Define

  • Synthesize research into clear insights.

  • Create user personas and journey maps.

  • Frame core problems and experience gaps.

03

Ideate

  • Generate and explore potential solutions.

  • Collaborate through brainstorming and sketching.

  • Prioritize ideas based on impact and feasibility.

04

Deliver

  • Build and test low to high fidelity prototypes.

  • Gather feedback and iterate based on real use.

  • Deliver user-centered solutions that meet business goals.

04

Deliver

  • Build and test low to high fidelity prototypes.

  • Gather feedback and iterate based on real use.

  • Deliver user-centered solutions that meet business goals.

Shape you restaurant with customer experience design!

Have an idea or challenge? Let’s talk.

Shape you restaurant with customer experience design!

Have an idea or challenge? Let’s talk.

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